Welcome to the new stone age.
Founded in Vermont in 1885, Rock of Ages is the world's largest monument and natural stone manufacturer with projects ranging from the Lincoln Memorial to Abu Dhabi Adnoc QG. After more than 130 years of existence, they turned to us to entirely redefine their brand identity, keeping only their original logo, handcrafted in 1920 and deeply rooted in the brand history.
Starting with the identity and website, we made sure every single detail of the brand would step into a new era. In addition to the website, over 40 marketing assets and 5 complete magazines were created for their clients, team and distributors.
To guide their audience through the decision-making process, we created a full docu-series and articles showcasing the craftsmen behind their products. These featured 60 and 30-second television advertisements that could be personalized and aired by their distributors.
